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Research papers

Perceptual discrepancies

Who among different groups of employees and customers is holding which views about a company and could the fact that they are holding different views be explained by any possible contextual variables? The results from a case study reveal that type...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Harald Djupvik, Gunnhild Bodding
September 1, 1998
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Citation

Djupvik and Bodding (1998a, September 01). Perceptual discrepancies . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/perceptual-discrepancies-


Research papers

Prediction of customer segments with Neural Nets

The process of categorising customers is traditionally based on simple slotting procedures or more extensive survey data. The first procedure might be inaccurate and/or uncertain, the latter complicated, time- consuming, and most of all expensive. It...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Knut Kvaal, Harald Djupvik
June 15, 1996
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Citation

Kvaal and Djupvik (1996a, June 15). Prediction of customer segments with Neural Nets. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/prediction-of-customer-segments-with-neural-nets


Research papers

Adapting products to preference profiles

Some people may think that developing a segmentation model is plain and simple. This paper shows that there are a lot of choices and options, and not all of them are obvious. What should be the main focus of the model, what sort of data collection...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Harald Djupvik, Svein Roar Hult, Jon Martin Denstadli
June 15, 1996
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Citation

Djupvik, Hult and Denstadli (1996a, June 15). Adapting products to preference profiles. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/adapting-products-to-preference-profiles